• Secondary market research

    Market research explores consumer behaviour, as well as the ways cultural, societal, economic and personal factors that influence that behaviour. Secondary market research investigates consumer information others have gathered, while primary research studies consumers directly. This article focuses on secondary research: what it is and the ways you can collect data. Unlike primary market research, […]

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  • Heritage Day reading list for ages 11+

    For over 40 years, Heritage Day has celebrated Alberta’s ethnic diversity and vibrant culture. Our provincial heritage begins with Indigenous peoples and spans generations to include immigrants who call Alberta home. At Lift Legal, we’ve assembled the following list of age-appropriate books about multiculturalism, suitable for children 11 and older. Look to our companion articles […]

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  • Primary market research

    Market research explores consumer behaviour, as well as the ways cultural, societal, economic and personal factors that influence that behaviour. Primary market research studies consumers directly, while secondary research investigates consumer information others have gathered. This article focuses on primary research: what it is and the ways you can collect data. Unlike secondary research, which […]

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  • Heritage Day reading list for ages 9–11

    For over 40 years, Heritage Day has celebrated Alberta’s ethnic diversity and vibrant culture. Our provincial heritage begins with Indigenous peoples and spans generations to include immigrants who call Alberta home. At Lift Legal, we’ve assembled the following list of age-appropriate books about multiculturalism, suitable for ages 9–11. Look to our companion articles for book […]

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  • Introduction to market research

    Market research involves gathering information about your customers and gaining knowledge of your competitors. Knowing how prospective customers will react to your products and services can guide your business decisions and position your company for success. This article explores the reasons to conduct market research, the benefits of market research projects and the best time […]

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  • Heritage Day reading list for ages 4–8

    For over 40 years, Heritage Day has celebrated Alberta’s ethnic diversity and vibrant culture. Our provincial heritage begins with Indigenous peoples and spans generations to include immigrants who call Alberta home. At Lift Legal, we’ve assembled the following list of age-appropriate books about multiculturalism, suitable for ages 4–8. Look to our companion articles for book […]

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  • Women’s Entrepreneurship

    Women play an important part in business leadership, and they bring key skills, values and perspectives. This article describes resources, supports and financing available to help women business owners thinking of becoming entrepreneurs. Devise your business plan As discussed in a companion article, an effective business plan provides a solid roadmap to help you chart […]

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  • 7 places to find a small business mentor

    As an entrepreneur, there are myriad things you likely don’t know and are forced to learn. Where can you seek support, useful tips and direction? Mentoring provides guidance and opportunities to develop business and leadership skills. Mentorship can happen organically, especially if you know where to look and what you’re looking for. Read on to […]

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  • Choosing summer activities for your kids

    With school almost over for another year, children risk losing academic skills and knowledge over the summer months. When planning summer activities, consider what you want your children to get out of their summer. Although loss in learning varies across grade level, subject and family income, look for activities that further kids’ physical, intellectual, social, […]

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