• Franchising and Alberta’s Franchises Act

    If you’ve thought about starting your own business, you may have considered running a franchise. Although starting a franchise carries fewer risks than starting a wholly independent business, franchises in Alberta are subject to additional rules and regulations. This article provides an overview of franchisors’ and franchisees’ rights and obligations under Alberta’s Franchises Act. What […]

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  • Secondary market research

    Market research explores consumer behaviour, as well as the ways cultural, societal, economic and personal factors that influence that behaviour. Secondary market research investigates consumer information others have gathered, while primary research studies consumers directly. This article focuses on secondary research: what it is and the ways you can collect data. Unlike primary market research, […]

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  • Heritage Day reading list for ages 11+

    For over 40 years, Heritage Day has celebrated Alberta’s ethnic diversity and vibrant culture. Our provincial heritage begins with Indigenous peoples and spans generations to include immigrants who call Alberta home. At Lift Legal, we’ve assembled the following list of age-appropriate books about multiculturalism, suitable for children 11 and older. Look to our companion articles […]

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  • Introduction to market research

    Market research involves gathering information about your customers and gaining knowledge of your competitors. Knowing how prospective customers will react to your products and services can guide your business decisions and position your company for success. This article explores the reasons to conduct market research, the benefits of market research projects and the best time […]

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  • Women’s Entrepreneurship

    Women play an important part in business leadership, and they bring key skills, values and perspectives. This article describes resources, supports and financing available to help women business owners thinking of becoming entrepreneurs. Devise your business plan As discussed in a companion article, an effective business plan provides a solid roadmap to help you chart […]

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  • Youth entrepreneurship

    Insatiably curious, entrepreneurs are eager to chase their dreams and see them come true. By that definition, youth have unbridled entrepreneurial spirit! We as adults must therefore ignite their passions, inspire them and tap their potential. Enter Junior Achievement, or JA. By engaging students in a number of enriching, hands-on experiences, JA empowers young people […]

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  • Types of business ownership: Partnership

    There are four types of business ownership possible in Canada: as an entrepreneur or small business owner, you can choose to set up a sole proprietorship, a partnership, a corporation or a cooperative. Choosing the ownership type most appropriate for your business will determine how it is organized, how revenue and expenses are handled, and […]

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