• Introduction to market research

    Market research involves gathering information about your customers and gaining knowledge of your competitors. Knowing how prospective customers will react to your products and services can guide your business decisions and position your company for success. This article explores the reasons to conduct market research, the benefits of market research projects and the best time […]

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  • Heritage Day reading list for ages 4–8

    For over 40 years, Heritage Day has celebrated Alberta’s ethnic diversity and vibrant culture. Our provincial heritage begins with Indigenous peoples and spans generations to include immigrants who call Alberta home. At Lift Legal, we’ve assembled the following list of age-appropriate books about multiculturalism, suitable for ages 4–8. Look to our companion articles for book […]

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  • Moving with your children

    During spring and summer, apartment vacancy rates are up, and there are a lot of homes on the market. With children out of school, it may seem like the best time to move. You need to think about arranging movers or renting a truck, paying necessary commissions and fees, and making necessary deposits. It’s a […]

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  • Women’s Entrepreneurship

    Women play an important part in business leadership, and they bring key skills, values and perspectives. This article describes resources, supports and financing available to help women business owners thinking of becoming entrepreneurs. Devise your business plan As discussed in a companion article, an effective business plan provides a solid roadmap to help you chart […]

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  • 7 places to find a small business mentor

    As an entrepreneur, there are myriad things you likely don’t know and are forced to learn. Where can you seek support, useful tips and direction? Mentoring provides guidance and opportunities to develop business and leadership skills. Mentorship can happen organically, especially if you know where to look and what you’re looking for. Read on to […]

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  • Choosing summer activities for your kids

    With school almost over for another year, children risk losing academic skills and knowledge over the summer months. When planning summer activities, consider what you want your children to get out of their summer. Although loss in learning varies across grade level, subject and family income, look for activities that further kids’ physical, intellectual, social, […]

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  • 6 summer marketing ideas for small businesses

    Summer brings warm weather, vacation, and frequent visits by food and ice cream trucks. More and more, people venture out to local shops, street vendors and local festivals. Savvy entrepreneurs know this is an ideal time to attract new customers—provided that they market their products and services effectively. In this article, we present six summer […]

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  • Youth entrepreneurship

    Insatiably curious, entrepreneurs are eager to chase their dreams and see them come true. By that definition, youth have unbridled entrepreneurial spirit! We as adults must therefore ignite their passions, inspire them and tap their potential. Enter Junior Achievement, or JA. By engaging students in a number of enriching, hands-on experiences, JA empowers young people […]

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  • Parenting in plain language

    With separation or divorce come mixed emotions, confusion and an array of unfamiliar legal terms. Understanding which laws apply to parenting in these circumstances is tricky enough without having to learn a whole new vocabulary! In this article, we explore both the laws and the terminology that apply to parenting after separation or divorce. Better […]

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