• 4 Marketing Ideas for This Holiday Season

    As December approaches, you’ve likely noticed an increase in holiday marketing campaigns. From social media to television commercials, you’ll be unable to escape it. People love the holidays and it’s not hard to imagine why. Children look forward to receiving gifts and having freedom from school, while businesses involved in the retail industry expect productivity […]

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  • Brand Your Environment

    When people say your environment can affect who you are, it doesn’t just apply to you as a person, but it also applies to your business. People often underestimate how important the look of their workplace is. Perhaps not the cleanliness aspect, but the overall aesthetic their workplace has. As an entrepreneur or business owner, […]

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  • Managing Stress as an Entrepreneur

    Managing your own business may seem like a dream, but there’s a lot of responsibility that comes with it. Long hours, hard work, and stress are all part of your daily life as an entrepreneur and it can be overwhelming. Learning how to manage stress is important in many careers, but as an entrepreneur you […]

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  • The Drawbacks of Crowdfunding

    Crowdfunding has been fairly popular for years. For centuries, authors and publishers would advertise upcoming book projects to scope out the public’s interest. If enough people indicated they would buy the book once it was release, then it would be written and published. Nowadays, the Internet has become a key source in gathering funds for […]

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  • How to Successfully Launch Your Brand

    Whether you’re in the process of creating an entirely new brand or considering giving your business a new look, building and launching a recognizable and successful brand can ultimately make or break your business. What is a brand? There are several different connotations of the word “brand.” A brand can be a name given to […]

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  • 4 must-read books for entrepreneurs

    Bill Gates reportedly reads 50 books a year. Mark Cuban reads at least three hours every day. Elon Musk admits that he learned much of what he knows from reading books. These business moguls don’t read for entertainment. Rather, their success stems from what they read: it gives them a marked advantage in terms of […]

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  • Personal privacy protection and small business

    Small business owners should never dismiss the importance of protecting customers’ privacy. Privacy laws apply to all business, regardless of size. Treating customers’ private personal data can help you maintain customers’ trust and avoid potential lawsuits. Learn the reasons you need privacy policies, then follow the necessary steps to develop a privacy strategy for your […]

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  • 6 Fall marketing ideas for small businesses

    Fall brings cooler weather, warm sweaters and pumpkin spice everything. People are settling into routines after summer holidays, children are back at school, and potential customers are looking for a fresh start. Savvy entrepreneurs know this is an ideal time to attract new customers—provided that they market their products and services effectively. In this article, […]

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  • 9 must-have apps for every entrepreneur

    Is it really possible to work smarter and grow fast despite small teams and a limited budget? As a startup entrepreneur, chances are you’ve asked yourself this question more than once. The answer is a resounding yes. There are apps that can improve your productivity, organize your business and streamline your processes. At Lift Legal, […]

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