• Secondary market research

    Market research explores consumer behaviour, as well as the ways cultural, societal, economic and personal factors that influence that behaviour. Secondary market research investigates consumer information others have gathered, while primary research studies consumers directly. This article focuses on secondary research: what it is and the ways you can collect data. Unlike primary market research, […]

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  • Primary market research

    Market research explores consumer behaviour, as well as the ways cultural, societal, economic and personal factors that influence that behaviour. Primary market research studies consumers directly, while secondary research investigates consumer information others have gathered. This article focuses on primary research: what it is and the ways you can collect data. Unlike secondary research, which […]

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  • Introduction to market research

    Market research involves gathering information about your customers and gaining knowledge of your competitors. Knowing how prospective customers will react to your products and services can guide your business decisions and position your company for success. This article explores the reasons to conduct market research, the benefits of market research projects and the best time […]

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