• Brand Your Environment

    When people say your environment can affect who you are, it doesn’t just apply to you as a person, but it also applies to your business. People often underestimate how important the look of their workplace is. Perhaps not the cleanliness aspect, but the overall aesthetic their workplace has. As an entrepreneur or business owner, […]

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  • Managing Stress as an Entrepreneur

    Managing your own business may seem like a dream, but there’s a lot of responsibility that comes with it. Long hours, hard work, and stress are all part of your daily life as an entrepreneur and it can be overwhelming. Learning how to manage stress is important in many careers, but as an entrepreneur you […]

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  • The Drawbacks of Crowdfunding

    Crowdfunding has been fairly popular for years. For centuries, authors and publishers would advertise upcoming book projects to scope out the public’s interest. If enough people indicated they would buy the book once it was release, then it would be written and published. Nowadays, the Internet has become a key source in gathering funds for […]

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  • 4 must-read books for entrepreneurs

    Bill Gates reportedly reads 50 books a year. Mark Cuban reads at least three hours every day. Elon Musk admits that he learned much of what he knows from reading books. These business moguls don’t read for entertainment. Rather, their success stems from what they read: it gives them a marked advantage in terms of […]

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  • 9 must-have apps for every entrepreneur

    Is it really possible to work smarter and grow fast despite small teams and a limited budget? As a startup entrepreneur, chances are you’ve asked yourself this question more than once. The answer is a resounding yes. There are apps that can improve your productivity, organize your business and streamline your processes. At Lift Legal, […]

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  • Primary market research

    Market research explores consumer behaviour, as well as the ways cultural, societal, economic and personal factors that influence that behaviour. Primary market research studies consumers directly, while secondary research investigates consumer information others have gathered. This article focuses on primary research: what it is and the ways you can collect data. Unlike secondary research, which […]

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  • Introduction to market research

    Market research involves gathering information about your customers and gaining knowledge of your competitors. Knowing how prospective customers will react to your products and services can guide your business decisions and position your company for success. This article explores the reasons to conduct market research, the benefits of market research projects and the best time […]

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  • Women’s Entrepreneurship

    Women play an important part in business leadership, and they bring key skills, values and perspectives. This article describes resources, supports and financing available to help women business owners thinking of becoming entrepreneurs. Devise your business plan As discussed in a companion article, an effective business plan provides a solid roadmap to help you chart […]

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  • Youth entrepreneurship

    Insatiably curious, entrepreneurs are eager to chase their dreams and see them come true. By that definition, youth have unbridled entrepreneurial spirit! We as adults must therefore ignite their passions, inspire them and tap their potential. Enter Junior Achievement, or JA. By engaging students in a number of enriching, hands-on experiences, JA empowers young people […]

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