• Personal privacy protection and small business

    Small business owners should never dismiss the importance of protecting customers’ privacy. Privacy laws apply to all business, regardless of size. Treating customers’ private personal data can help you maintain customers’ trust and avoid potential lawsuits. Learn the reasons you need privacy policies, then follow the necessary steps to develop a privacy strategy for your […]

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  • Secondary market research

    Market research explores consumer behaviour, as well as the ways cultural, societal, economic and personal factors that influence that behaviour. Secondary market research investigates consumer information others have gathered, while primary research studies consumers directly. This article focuses on secondary research: what it is and the ways you can collect data. Unlike primary market research, […]

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